We were asked to create a focal point for the #MakeYourFringe campaign for the 2019 Fringe Festival.
The festival is already the largest in the world, with no shortage of visitors. The aim of the project was to encourage visitors to see more shows, but with so many to choose from, they needed inspiration.
Our role was to create the Inspiration Machine that would be the centre stage for digital marketing creative. An interactive device, which replicated an online version allowed visitors to randomly select a show or attraction to attend. With the press of a button, a show is selected at random and a short video and relevant information are displayed.
A sentence or two describing this item.
A sentence or two describing this item.
Despite the simple design and construction from plywood, the Inspiration Machine was not lacking in challenges. Contained within it was a 42" 4K screen which displayed the animations.
Everything was run from micro-controller, the large push buttons on the front would trigger the random selection animation on the screen, the lights, sounds, motors for the cogs and gears on either side and a bubble machine at the rear of the device.
Everything was concealed within the device, which was movable, weather proof, people proof, and accessible through a door at the rear. The device worked flawlessly over the entire festival and enable 1000's of visitors to discover a new show.
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Sorenzo Studios may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 10/5/2018.
What we collect
We may collect the following information:
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other information relevant to customer surveys and/or offers
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Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
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We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
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whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
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You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Sorenzo Studio, R-12 Design Hub, 100 Borron Street, Glasgow, G4 9XG, Scotland
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