We were asked to create a focal point for the #MakeYourFringe campaign for the 2019 Fringe Festival.
The festival is already the largest in the world, with no shortage of visitors. The aim of the project was to encourage visitors to see more shows, but with so many to choose from, they needed inspiration.
Our role was to create the Inspiration Machine that would be the centre stage for digital marketing creative. An interactive device, which replicated an online version allowed visitors to randomly select a show or attraction to attend. With the press of a button, a show is selected at random and a short video and relevant information are displayed.
A sentence or two describing this item.
A sentence or two describing this item.
Despite the simple design and construction from plywood, the Inspiration Machine was not lacking in challenges. Contained within it was a 42" 4K screen which displayed the animations.
Everything was run from micro-controller, the large push buttons on the front would trigger the random selection animation on the screen, the lights, sounds, motors for the cogs and gears on either side and a bubble machine at the rear of the device.
Everything was concealed within the device, which was movable, weather proof, people proof, and accessible through a door at the rear. The device worked flawlessly over the entire festival and enable 1000's of visitors to discover a new show.
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Sorenzo Studios may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 10/5/2018.
What we collect
We may collect the following information:
name and title
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
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Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Sorenzo Studio, R-12 Design Hub, 100 Borron Street, Glasgow, G4 9XG, Scotland
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.